The Design process
At the foundation of every creative project I take part in lies a point of origin - a conceptual seed around which the creation takes shape.
I believe that the stronger and more grounded this seed is, the richer, deeper, and more multidimensional the resulting collection becomes.
That seed is my compass — my point of departure and return, my North Star guiding every formal and aesthetic decision I make.
At ANNOORY, that seed is the grid.That seed is my compass - my point of departure and return, my North Star guiding every formal and aesthetic decision I make.
On a spiritual level, the grid is a multidimensional structure - an invisible network connecting worlds and people.
On a design level, I translate it back into two dimensions during the sketching stage, and later into three dimensions, giving it new life through three main materials: gold, diamonds, and gemstones.
Every line, every proportion, every connection is born from the pursuit of balance.
When Anna speaks of spiritual balance, I translate it into formal balance.
Which lines are necessary, and which are excessive?
Which stone will illuminate the exact point, and where should it be placed to keep the idea clear?
Does the sketch reflect the inner frequency of the concept?
And so, slowly and precisely, each piece of jewelry takes shape -One that leaves an impression but does not overshadow, Present and timeless, yet soft and flowing on the body, Anchored in time yet appearing as though it has passed through generations.
To me, the grid is not merely a design language. It is a structure of meaning,
a relationship between matter, energy, and light.
